In an exciting move that showcases Tata Motors’ commitment to innovation, the company has launched the highly anticipated Tata Curvv, a compact SUV that combines cutting-edge design, advanced technology, and versatile powertrain options. This game-changing vehicle offers something for every consumer, including petrol, diesel, and electric vehicle (EV) options. With the automotive landscape in India rapidly shifting towards electric vehicles, the Tata Curvv is set to lead the charge.
Tata Curvv Design: A Headturner on the Roads
Tata Curvv’s design has captured the attention of automotive enthusiasts across India. This SUV features a unique coupe-like roofline, giving it a sporty and dynamic appearance. The front fascia is dominated by sleek LED lighting, ensuring the Curvv stands out in any crowd.
Design Elements:
- Bold front grille with a distinctive pattern
- Sleek LED headlamps with LED DRLs
- Coupe-style sloping roofline
- Muscular wheel arches
- Flush-type door handles for improved aerodynamics
- 17-inch stylish alloy wheels on higher variants
- Connected LED taillights for a modern touch
The Curvv comes in attractive colours such as Cosmic Black, Starry Silver, and Aurora Blue. The Aurora Blue variant stands out with its colour-shifting effect, making it a favourite among buyers.
Tata Curvv Powertrain Options: Versatility to Suit Every Need
The Tata Curvv offers an extensive range of powertrain options that cater to various driving preferences.
Petrol:
- 1.2L Revotron turbocharged engine
- Power output: 118 bhp
- Torque: 170 Nm
- Transmission: 6-speed manual or 7-speed DCT automatic
Diesel:
- 1.5L Kryojet turbocharged engine
- Power output: 116 bhp
- Torque: 260 Nm
- Transmission: 6-speed manual
Electric (Curvv EV):
- Battery pack options: 45 kWh and 55 kWh
- Power output: Up to 167 PS
- Torque: 215 Nm
- Claimed range: Over 450 km (larger battery variant)
With the diversity in powertrain options, the Curvv is designed to cater to customers looking for fuel-efficient ICE options as well as those looking to step into the world of electric mobility.
Tata Curvv Interior and Features: A Premium Experience
Step inside the Curvv, and you’ll find yourself immersed in a cabin that exudes both luxury and practicality. The minimalist yet sophisticated design is complemented by high-quality materials and ergonomic features for enhanced comfort.
Interior Features:
- Spacious cabin with ample legroom for both front and rear passengers
- Premium upholstery options
- Panoramic sunroof (on higher variants)
- Ventilated front seats for added comfort
- Multi-function steering wheel with mounted controls
Advanced Features:
- Infotainment: A 7-inch touchscreen (base variant) to a 12.3-inch touchscreen (top-spec variant)
- Apple CarPlay and Android Auto compatibility
- Connected car features for smart integration
- Digital instrument cluster with a 10.25-inch display on higher variants
- Wireless phone charger and 360-degree camera
- 6 airbags for safety
With the inclusion of Level 2 ADAS, the Tata Curvv brings advanced driver assistance systems to the Indian market, setting new standards for safety and driver convenience.
Tata Curvv Performance: A Blend of Comfort and Power
The Tata Curvv offers a thrilling driving experience thanks to its versatile performance and handling characteristics. The SUV features:
- McPherson struts at the front and twist beam at the rear for a balanced ride
- Electric power steering for easy city maneuverability
- Petrol variants, especially with the DCT gearbox, offer superb performance for city and highway driving
- The Curvv EV variant, with its instant torque delivery, promises an engaging urban driving experience
- The diesel variant is perfect for long-distance drives, thanks to its impressive low-end torque
Tata Curve Pricing and Variants: Competitive and Accessible
The Tata Curvv is available in multiple variants, catering to different customer budgets and preferences.
Petrol Variants:
- Smart: ₹9,99,990
- Pure Plus: ₹10,99,990
- Pure Plus S: ₹11,69,990
- Creative: ₹12,19,990
- Creative S: ₹12,69,990
- Creative Plus S: ₹13,69,990
Diesel Variants:
- Smart: ₹11,49,990
- Pure Plus: ₹12,49,990
- Pure Plus S: ₹13,19,990
Curvv EV Variants:
- Creative 45: ₹17,49,000
- Accomplished 45: ₹18,49,000
- Accomplished 55: ₹19,25,000
- Accomplished Plus S 45: ₹19,29,000
- Empowered Plus 55: ₹21,25,000
- Empowered Plus A 55: ₹21,99,000
Note: Prices are ex-showroom.
Tata Curvv Market Reception: A Success Story
The Tata Curvv has been well-received by consumers across India, clocking impressive sales numbers since its launch. The electric variant, in particular, has attracted significant attention, underscoring the growing interest in electric vehicles.
Tata Curvv Competition: The Rivalry Heats Up
In the competitive compact SUV segment, the Tata Curvv faces competition from established names like the Hyundai Creta, Kia Seltos, and Volkswagen Taigun. However, the Curvv’s distinctive coupe-SUV styling and range of powertrain options give it a distinct edge.
In the EV market, the Curvv competes with electric SUVs like the MG ZS EV and Hyundai Kona Electric, offering a compelling alternative with impressive range and sleek design.
Tata Curvv Conclusion: Setting New Standards for Compact SUVs
The Tata Curvv represents the future of mobility in India, combining futuristic design, powerful performance, and versatility across powertrain options. Tata Motors has created a product that caters to both traditional and electric vehicle enthusiasts, providing options that fit a range of customer needs and preferences.
By offering a dynamic design, advanced technology, and affordable pricing, the Curvv sets a new benchmark for the compact SUV segment in India. As the automotive industry moves towards electrification, the Tata Curvv is perfectly poised to lead the charge.
With its range of features, competitive pricing, and focus on sustainability, the Tata Curvv is not just a car—it’s a statement of Tata Motors’ vision for the future of mobility.